Wednesday, August 20, 2008

The Benefits of Having Your Own URL


(which looks better to you?)

Many home business owners have access to their own e-commerce site because the company they represent provides these sites for their representatives. If you are one of those people who utilize this benefit, by all means, get your own domain name.

For example, the domain provided to me through Usborne is www.ubah.com/c2264. Not too catchy, is it? I work mostly in South Carolina and work with a lot of schools in South Carolina, so I wanted a domain that stated that. My domain is www.UsborneSC.com. Not that it's a real catchy domain name or anything, but it's much more memorable than ubah and a bunch of numbers. It also looks more professional, and gives the image I am trying to present to my customers in South Carolina.

I just saw someone who had a google ad running, but was still using their company's URL. Why spend all that money on click adds with google and not spend only 9.99 to get your own domain? Get the domain name before you start paying for ads.

It's very simple to do. Pick your domain, You can go to Go Daddy to do a search to see if your domain name ideas are available. Once you chose your domain, you can register it right there with Go Daddy. I use Go Daddy for all my domain registrations. Once you have your domain registered, have your company domain name forwarded to your new domain. You do not have to have web hosting because your company is already having that done.

Key benefits to having your own domain name:


1. Sets you apart from others in your same company
2. More professional - looks much better on your business cards and marketing materials
3. Gives your business credibility
4. Makes it easier for people to remember how to find you on the web
5. Boosts your rankings on search engines

Getting your own domain name is a very inexpensive and simple thing you can do to build your business.

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